What’s Melanie Deardorff all about? Well, thanks for wondering …
I’m a social media specialist and digital strategist who lives and breathes all things marketing. I’m also a health coach. My marketing experience goes back to my first job in my 20s as a sales rep for a PR services agency, and through the years I’ve never strayed far from marketing or sales. Six years ago, I shifted my focus to digital and social media marketing. I get up thinking about marketing, love learning more about the craft and never get tired of talking about it (ask my husband) – or doing the actual work.
In late 2012, I stumbled upon a health coaching article and the Institute for Integrative Nutrition. I’d always wanted to have do “something” – full or part-time – related to health and wellness (more on my journey below) like be a Weight Watchers leader, own a Jazzercise franchise, become a personal trainer, etc. I decided to sign up for the year-long holistic health coaching program offered by IIN. Best. Decision. Ever! In addition to the nutrition education (see below), I met hundreds of students from around the world and that was one of the best things about IIN. During my time at the school, I started the Social Media for Health Coaches private Facebook group to help students get their social media-related questions answered. I volunteered my time nearly every day and got great feedback for the help I provided. I grew my connections, made new friends, and I also learned a lot from my fellow students! More recently, I started a Health and Wellness Bloggers group on Facebook with one of my coaching buddies. I estimate that, for both groups, I spent 300+ hours in one year managing those two communities!
In addition to my IIN training, I’ve been a workplace and personal coach and mentor, as well as participating in a “dream coach” program and also peer coaching and mentoring other health/wellness professionals. My coaching credentials include AADP certification and membership in the International Association for Health Coaches and the American Holistic Health Association. And because I can’t get enough of being around health coaches, I’m also in a mastermind group with six of them.
Shortly before I graduated from IIN, I realized I’d be happier combining my love of marketing with helping wellness pros with their businesses instead of working 1×1 with individuals. So I’m balancing this blog and my part-time consulting work with a very busy day job managing a digital marketing team at a financial services firm. My nights and weekends are spent with family and friends, but I also find time to connect with wellness pros by phone, email, online, face-to-face – and now on this blog, too. Oh yes, and I’m also in a mastermind group with eight health coaches. What an awesome group we have!
(Almost) 1oo pounds gone
As a life-long dieter, my connection to health and wellness pros goes back to my teenage years. Weight-loss counselors. Personal trainers. A hypnotist. A life coach. A bariatric specialist. I’ve seen them all. But something clicked in late August 2012, stayed strong throughout 2013 and has stuck with me today: a health transformation and down 90+ pounds. My husband’s lost about 100 pounds and in less time than it took me. (Guys and their muscle mass. Grrr.) I know IIN and my health coach connections had something to do with this, because I’ve been a yo-yo dieter for years. But something’s different now. Instead of gaining back what I lost, I’m in maintenance mode. And I’m working hard to keep the weight off. (It’s hard, but I’m doing it.) And I figure if I keep surrounding myself with my wellness pro friends and take healthy eating and living one day at a time I. Can. Do This!
About the Institute for Integrative Nutrition
In case you’re not familiar with IIN, during my training, I studied 100+ dietary theories, practical lifestyle management techniques and innovative coaching methods with some of the world’s top health and wellness experts. Instructors included Dr. Andrew Weil, Director of the Arizona Center for Integrative Medicine; Dr. Deepak Chopra, leader in the field of mind-body medicine; Dr. David Katz, Director of Yale University’s Prevention Research Center; Dr. Walter Willett, Chair of Nutrition at Harvard University; Geneen Roth, bestselling author and expert on emotional eating; and many other leading researchers and health/wellness authorities.
If you’re interested in learning more about the health coaching program, let me know and I’ll give you the scoop. That’s what I did when I first checked into it – I contacted several graduates to see how they liked the program. (See my contact page for how to reach me.)