Ready to spruce up your Pinterest page with some new boards? Check out the creative Pinterest marketing ideas from the health coaches, trainers, bloggers, authors and speakers I interviewed for my free ebook, Pinning their passion and purpose – Pinterest advice from 17 health coaches and wellness pros: Seasonal flair – Katie Bressack, health coach, created a
Everything I learned about how to treat people, I learned from my mom and dad. Everything I learned about how to treat people in the business world, I learned from Dale Carnegie. More than 20 years ago, I spent almost $2,000 on Dale Carnegie training. I did this at a time when I was self-employed and
I love keeping up on news about the health coaching industry, and one of the ways I do this is by setting up Google Alerts for “health coach.” (I wrote about my affection for Google Alerts in this post.) Earlier this month, Google notified me of a Huffington Post article, Bowls of Love: An Interview
Do you consider yourself tech-savvy? Or do you feel like your kid (or your favorite Generation-Z younger person) knows much more than you? While some of the health coaches, personal trainers and wellness pros I’ve met over the last two years can find their way around the latest plug-in or app, many ask for advice
Way back in the early days of this blog (umm … that was only two months ago, Melanie), I wrote Turn one blog post into 21 shares, posts and tweets and gave advice on how to get more mileage from a blog post. After I published my most recent post, Photography Tips From Healthy-Living Blogger
Are you always on the hunt for great images for your healthy living blog or social media accounts? Is it a challenge to find the perfect public-domain image at the perfect price (er … free)? I’m always on the hunt for great photos, and I know from talking with other health coaches and wellness pros
Has anyone ever said “guilt is good” (I know I’ve heard “greed is good”)? Probably not … but I do believe some health coaches and wellness pros feel guilty when they think about the social media marketing they’re doing for their health and wellness businesses. It could be good guilt (one that motivates) or bad guilt
Sincere, honest, approachable and genuine … or fakey, disingenuous, distant and phony? We know how we want to be perceived, right? – especially as a wellness professional where people trust us with their health, their bodies and often their hopes and dreams. People are watching us IRL (in real life), and they’re watching us online, too.
Be strategic with social media marketing! You better have a strategy for your health and wellness business. (Insert condescending tone here) Fail to plan … plan to fail! Important words of advice, right? Well, here’s advice you won’t often hear especially from a marketing person like me: Put your Twitter strategy on hold for awhile.
Was starting a blog one of your New Year’s resolutions? It was for me, and I know from talking with health coaches and wellness pros in our Health and Wellness Bloggers Facebook group that I wasn’t the only one with this goal. Blogging for your health and wellness practice isn’t a must, but with your
Each week on this blog I share the social media marketing news (blog posts, videos, media coverage of the health and wellness industry, etc.) that caught my attention and how what I discovered could benefit you, as a fellow health coach or wellness pro. This week’s share: How Even Time-Challenged Small- and Medium-sized Businesses Can
Do you wonder if social media marketing efforts for your health and wellness business are paying off? Chances are you do wonder. And if you’re a new business owner like me, you may struggle to think of any new business you can claim for all your Facebook posts, Instagram shares or Pinterest pins. But I’m
Want your blog post or Pinterest pin to stand out? Try using a list format or listicle the next time you create a social media share. (Wikipedia describes a listicle as a short-form of writing that uses a list as its thematic structure, but is fleshed out with sufficient copy to be published as an article.) For health
I hit the social media marketing blogs hard this week and didn’t watch TV except for Survivor and The Profit (#MarcusLemonisFan). Here’s what stories captured my attention and why I think health and wellness pros should also take note: 3 Diets To Dig Yourself Out Of the Comparison Trap (Slideberry.com) – If you want to catch
How many private Facebook groups are you in? Most wellness pros I know are in several and some are in 10 or more. Whether it’s one group or 10, we’ve all experienced the pleasures (Love the new friendships I’m making!) and pains (Those @$#&# self-promoters!) of Facebook groups. My experience with private Facebook groups dates