Are you using the new Twitter profile? I’d call it “new and improved,” though some complain it’s too much like Facebook. It rolled out to all Twitter users in April 2014, and here’s the announcement on Twitter’s blog. The changes includes a new – and quite large – area for a header image, a new size for your profile/avatar image and new features like being able to pin a tweet to the top of your profile page and more attention to the tweets you favorited. (See end of my post for three of my favorite articles that discuss Twitter’s changes.) If you use Hootsuite or Buffer, you might not even see people’s Twitter profiles – you just find and follow them using the third-party applications. But never fear, I’ve done some research for you to identify the profiles styles I see health coaches using most often on Twitter. And they are …
This profile type uses imagery that’s symbolic or evokes a certain feeling. Check out the arresting images these New York-based health coaches use on Twitter:
- @LauraFitLife (a.k.a. Laura McDonald) – Is this a shot of Laura? Is she dancing on the beach? Or is this a lovely stock photo she chose to represent her brand and earthy vibe? There’s something magical about the image she chose, even though I don’t think it speaks directly to what she does for a living. But based on her multi-faceted Twitter bio, she seems like the person you couldn’t pin down to just one thing! (Fun fact: Laura starred in several IIN videos about what it’s like to be a holistic health coach.)
- @andreabeaman – Do you get the idea well-known health coach (and chef, TV host, author and speaker) Andrea is really in to whole foods? I love the perspective of the photo she chose, which makes it look like she’s handing the apple right over to us. Really brings you in, don’t you think?
- @jennysansouci – Jenny’s obviously a green smoothie fan, and not just because she chose one for her Twitter profile. I checked out her site, HealthyCrush.com, and she also dedicates a section of it to smoothies and juices. I like the closely cropped photo Jenny chose and the blurred-out background which gives the drink even more attention.
Try the abstract profile style if you have a compelling image that’s representative of what you stand for. With this style, text isn’t essential, so don’t be compelled to add it.
At 255 million-ish accounts, Twitter’s darn crowded. Health coaches using a dramatic visual style to maximize the new Twitter profile size and stand out include these folks:
- Atlanta, GA-based @LatrinaPatrick – Love the way Latrina uses a colorful image set against a black background. And the way the strawberries take the place of the double “oo” on “plantfood” – well, that’s super-creative, too.
- Reading, PA-based @KimberlyMWoerle – We see Kimberly loves whole food, too (what health coach doesn’t?!?), based on the bountiful-crop image she chose. Check out the way her Twitter profile/avatar image shows some “love” for the larger image’s display of nature’s finest. (I like the creativity here, but I always prefer to see someone’s face.)
- London-based @HealthCoachYoga (Natalya Sobolevskaya) – Health coach and power yoga teacher Natalya uses a striking image in her profile that leaves room for interpretation, but still makes a strong, visual statement.
To make the most of a bold profile style, use a strong, colorful image. A great source for free and fab photos that are Creative Commons-licensed and in the public domain is Pixabay.com. It’s my #1, go-to photo site!
Showing their personality with a touch of humor was one of the health coach profile styles I found in abundance on Twitter. I had a hard time limiting myself to just a few favorites:
- @NutriTaryn (Taryn Mason) from St. Paul, MN – The use of humor can be subtle. Case in point: On my first visit to Taryn’s Twitter page, it took me a couple of seconds to catch the “Mason” jar reference, which is a play on her last name … and I love it! (Fun fact: I know Taryn from my Health and Wellness Bloggers group on Facebook.)
- @kalyanipeña from Hamden, CT – A holistic health coach who specializes in helping people suffering from ADHD, Kalyani still keeps things playful on Twitter with her upside-down photo.
- @TatianaRidley – Tatiana, whose Twitter profile lists her location as NYC + Nantucket + Worldwide, caught my attention with her billboard image of “Grattitude” (please tell me that’s been Photoshopped). What also caught my attention: the abundance of hashtags she uses in her Twitter bio.
- @beccatebon – South Florida-based health coach, trainer and fitness model Becca gives handheld weights a fruity spin with the image she uses on her profile.
- @FranklyWell (Frank Hults) from Albany, NY – For a health coach specializing in the Ancestral Health, Paleo and Primal lifestyles … well, I can’t imagine a more fitting profile image (#twitterturtle).
Want to really connect with your audience? Have some fun using a humorous profile that shows the lighter side of things.
Motivational quotes and sayings are white-hot on Pinterest, Instagram and Facebook … so why not on Twitter, too? Two profiles that caught my eye with their upbeat messaging:
- @RHGrows (Rachel Gross) – Rachel’s header image, Collect Moments Not Things, makes a strong, yet simple, statement. (Her Twitter profile doesn’t list her location, so I can’t share it here. That’s a miss, I think.)
- London, Ontario-based @Hol_Fit (Ange Peters) – Part of Ange’s header image text seems to be cropped off, but I like the part I can see: Positive Mind. Positive Vibes.
Do you never get tired of sharing uplifting quotes and sayings? I don’t. Then the inspirational quote could be a perfect profile style for you … and for me, the next time I change out my image.
Many health coaches, like the three here, use the new, larger Twitter profile “real estate” (location, location, location) as a way to promote products and services:
- Philadelphia-based @gfreeschool (Jennifer Fugo’s Gluten Free School) – Jennifer’s book, The Savvy Gluten-free Shopper with its “best-selling book on Amazon sticker,” commands attention on her Twitter profile.
- Omaha, NE-based @CathySykora – If you haven’t heard of Health Coach Group before, I’d be surprised … because Cathy’s company is big in the health coaching world. Her profile header displays a nice montage of what her company offers – and it shows the colorful Health Coach Group brand.
- Oregon-based @GetYourHealthOn (Jenny Berg) – Instead of showing a product shot in the image, Jenny uses the header graphic as a way to get people over to her Facebook page.
A promotional profile gets right to the point of what these coaches want us to know about – they have something to promote, and they’re not shy in telling us about it.
Though this style isn’t the traditional selfie (can we call a selfie traditional?), it’s a Twitter profile image that uses the person’s face. I found many health coaches using this style, like:
- @elizabethrider from Billings, MT – Elizabeth opted for a black-and-white image and dressed it up with colorful bars that tie in nicely with the type treatment used on her name and “Be Happy. Be Healthy. Be Whole.” tagline.
- @cdean17 from I’m not sure where (it took awhile to find her name, Christy Dean, and I don’t see her city. Bummer.) – Christy does a twist on her selfie by using the same cute caricature that she uses on her site, Chocolate Covered Diamonds.
- @mommyrunfaster (Laura Pfeifer) from NJ – Laura uses one, two, three! selfie photos on her profile header, but I like the way she balances these out with the food shots.
- @Jessicathejway (Jessica Quagliata) from Atlanta, GA – Jessica shows off her picture-perfect yoga-instructor form by facing away from the camera. (Perhaps that’s The J Way – pun intended.)
Get up close and personal with a Selfie-style profile. Consider a closely cropped photo or off-setting your image to the far right of the header space to get even more attention.
I saved this style (more like an anti-style) for the last of my Twitter profiles round-up. I found hundreds of health coaches who haven’t touched their profiles since Twitter made the big change. Although many of the coaches I found have small followings on Twitter, which I equate to them not using or caring much about their accounts, some had a decent following. Those coaches, in particular, are missing out by not using an image in the header profile. And if you’re not using your Twitter account, by all means delete it and then re-open it later if you fall back in love with Twitter. (That happened to me earlier this year, and I wrote about it here. I kept my account open, though, because I was still an occasional tweeter.)
Don’t be a Plain-Jane. Add some excitement to your Twitter page by using one of the ideas I suggested.
If you’d like more background info about what Twitter changed, here are three great posts worth checking out: The New Twitter Profile Page: Complete Image Size Guide (All Twitter); Understand The 5 Key Changes In Twitter’s Big Redesign – And How You Get It (Forbes); and 5 Tips to Optimize Your New Twitter Profile (Buffer). Oh – and here’s my Twitter profile. I guess my style is most similar to Promotional since I talk about my Pinterest for wellness pros ebook.
Are you a health coach who’s rocking the new Twitter profile format? Share your Twitter page link in the comment section, because I’d love to see what you’re doing!