Want your blog post or Pinterest pin to stand out? Try using a list format or listicle the next time you create a social media share. (Wikipedia describes a listicle as a short-form of writing that uses a list as its thematic structure, but is fleshed out with sufficient copy to be published as an article.)
For health coaches and wellness pros who often need to share bite-sized chunks of info and don’t want to get sucked into a long content-creation project, lists are the perfect, concise format. So in true list-loving fashion, here are my 10 reasons to use lists in your social media marketing:
For your fans, followers and readers, lists and listicles are …
- Quick and easy to scan or read and memorable, too.
- Often instructional, which works well for most any audience.
- Effective and eye-catching when creatively designed and shared online.
- Good at keeping readers’ attention throughout the list for FOMO (fear of missing out).
- A familiar format that people often find helpful and relatable.
For you, lists and listacles are ..
- Easier to pull together, for example in a blog post, because they constrain you to a set number of points to cover.
- Perfect for a Pinterest board, where you can showcase your list and pin related images and articles to the board.
- Great for repurposing later, because you can do separate blog posts or Facebook shares – expanding on each tip.
- Easily converted into a compelling, colorful infographic to post online. (I like the free Piktochart tool for infographics.)
- Something you can almost think of in your sleep, because we’re wired to number ideas and thoughts.
And here are 10 list ideas to inspire, use as-is or tweak for your social posts and shares …
- “Dirty dozen” and “clean 15” fresh produce list
- 30 days’ worth of healthy eating tips
- Five ways to improve your health starting today
- 20 must-haves for your clean-eating shopping list
- Six satisfying smoothie creations
- A seven-step system for reducing headaches
- Three easy moves to strengthen your core
- Eight reasons you need a health coach
- A 21-day action plan to stop smoking
- 13 reasons why you should take a daily walk
Are you feeling the love for lists and listicles not? If not, let me count the ways …
I didn’t realize until I wrote this post that there are listicle lovers (5 Reasons Listicles Are Here to Stay, and Why That’s OK, Wired) and loathers (8 Reasons to Avoid Listicles, Huffington Post) out there. Well, at least the writers have a sense of humor about the topic! Have you tried a list or listicle? Which side of the fence are you on, love or loathe?