One of my almost-daily routines is catching up on social media news – either reading blogs I subscribe to or listening to podcasts. For health coaches and wellness pros, this probably isn’t on your to-do list. But I know from talking with you that you want to keep up on news that matters. Let me save you time and eye strain by sharing a few things I read this week — and what I believe has potential for our industry (the hot) and what doesn’t (the not hot):
- Using Selfies in Social Media Marketing (from Social Media Today) – I like seeing some of my friends’ selfies. Sometimes. I respect the big-boy brands, like Dunkin Donuts on Facebook, that use selfies successfully. But if you’re a health coach or personal trainer and I see you regularly posting pictures of your self(ies) on Instagram or Facebook … well, that can get a little too self(ie)-serving. And for a business that’s supposed to be all about the client, it’s too “I’m awesome, I look good in workout clothes and you should be working with me!” I’m giving this one a Not hot.
- How to Encourage Fans to Create and Share Visual Content (Social Media Examiner) – I bet you already post photos of your daily green drink and healthy restaurant meals. Why not get your Facebook fans, Insty gals and Pinterest pals in on the action by asking them to share their photos, too? This will boost engagement, save you content-creation time and points the spotlight on fans and followers instead of aiming it squarely on you. Tie one of these crowd-generated efforts to a contest – “Vote for the best smoothie photo and win my recipe ebook!” – and it could be a win/win/win. Hot.
- A Scientific Guide to Posting Tweets, Facebook Posts, Emails and Blog Posts At the Best Time (HuffPo) – Never post on a Saturday. Always post on a Saturday. Tweet in the evening. Tweet around lunch time. I see articles like this at least monthly, and each new study often conflicts with the previous. Your best bet is to make note of the engagement that your audience has with your content. For me, I like to change things up and post at different times of the day, because I believe I’m exposing my content to the widest groups of people. It’s not scientific, but it works for me and fits my style. But you may be different and want to experiment with your Facebook page, for example, where you post only in the evening for a week. The following week, choose early mornings or lunch times. See which approach works best. Not hot (but still interesting to read!).
- 5 Reasons Why Pinterest is Great for Business (Oh So Pinteresting) – Even with its raging success, it’s still easy to think of Pinterest as being the light-weight social network, with its abundance of wedding shower cakes and closet organizer images. But Pinterest has such amazing potential for health coaches and wellness pros, that it can’t be ignored. Think about what we promote – healthy living and eating, lifestyle choices, positive thinking, self-care. These can all be visually represented on Pinterest. So if you’re not on the pinning bandwagon yet, you could be missing out on more traffic to your site, your content reaching a wider audience and more people seeing your messages of holistic health and wellness. Hot. (BTW, Cynthia Sanchez, from OSPinteresting, is in my new ebook, Pinning their passion and purpose – Pinterest advice from 17 health coaches and wellness pros.)
- And, yes, I because I am on a Pinterest kick, here’s one more: Three ways to improve your Pins (Pinterest Business blog) – Certain images stand out on Pinterest, and while it could be time-consuming to make each image fit this advice, let’s keep the article’s three tips top-of-mind: vertical pins work better; longer descriptions outperform shorter ones; and positive, aspirational messages resonate. Hot.
Any social media marketing news catch your attention this week? Share what you found in the comments section. Thanks!